Why Use Twitter to Promote Your Brand? 

Twitter is one of the most popular social media networking and information sharing websites available. It is a premier way to share your business updates, latest product designs, breaking news, and immediate offers in a quick and unlimited way. 

Positive Uses of Twitter:

• Twitter is free (as long as you have an email address)
• Business owners, bloggers, writers, entertainment specialists, and digital media specialists alike use Twitter to debut their content. 
• Twitter can be used to market your own self-brand and expertise in a particular field so that employers, members of the media, and key influencers begin to notice you. 
• You can link your webpage, article, or the websites of others to your tweets in order to establish relationships and connections. 
• People can "re-tweet" your tweet. This means, if someone likes what you wrote on twitter, they can decide to re-post the tweet, also known as "re-tweet" on their Twitter page. This will increase your exposure to the crowd of their followers. 
• Through Twitter, you can gain a fan base. You can begin to recognize who is interested in your content and would like to hear more about it! 

How to Succeed on Twitter:

• Choose your Twitter Friends wisely - it is important to select "follow" on brands/companies/individuals that are relevant to your mission and may be interested in the same things you are. This will increase the likeliness of getting in to their conversation on Twitter.
• Read the conversations that your followers and the folks that are following you are talking about. Pay attention to keywords and topics and use those keywords as #hashtags in your tweets.
• Retweet relevant content - then introduce yourself to the person/business via twitter or via another social media outlet by sending a private message. Let them know who you are and that you enjoy their work and appreciate their tweet. 
• Remain engaged. Start conversations, be relevant, post content often. 

You will be successful on Twitter as long as you continue to continue to engage! 

Sometimes Twitter may be a bit frustrating because you are limited to the amount of content you can write. You are only allowed to use a certain number of characters, not words, actual characters (!_+Abcj F ...all characters). Therefore, if you have a lot to say, Twitter forces you to make your statement concise and cohesive. To be quite honest, in a world where most folks have a VERY short attention span, Twitter has become the best way to get news out fast. 

Another part of Twitter that is helpful to someone seeking to gain awareness is the use of #hashtags! Hashtags are keywords that are relevant to the content you are writing about. Hashtags will link to keywords that are generating "topic buzz" and have an actual conversation going on. By putting your hashtag in to your tweet during certain times of day, during certain occurrences, you will gain more exposure for your brand/name because you may become part of the conversation!