Thursday, April 17, 2014

Creating a Linkedin Company Page

Creating a Linkedin.com Company Page: 
Linkedin.com is becoming increasingly important in the social media world, especially in the business sector. Many have referred to Linkedin as the "Facebook" of business, because it essentially allows a business professional to share their updates and news with people who are truly interested and can benefit from it. Anything from job postings, to expert articles, company updates, and promotions are all shared through this great networking site. 

Social media experts have been creating business pages for quite some time, but lately, the exposure of a business or social media leader at an organization has gained vast attention. The groups, and followers, and all the other names that come with interacting via Linkedin are growing exponentially. Therefore, it is imperative for every business to have a Linkedin business page. 

Below are a list of easy steps to set up your Linkedin business page, directly from the Linkedin FAQ:
1) Adding a linkedin company page requires that you have a Linkedin profile. You must register your email address and create an account for Linkedin. 
2) Once you have signed in to your page, hover your cursor interests and you'll see choices populate on the drop down, click on "companies." 
3) The next step would be (obvious) "create a company page." 

At this point, you will simply fill in the necessary information and company background/data/website etc. and your page will be officially created! 

Feel free to assign an administrator by clicking on the company page while signed in to your Linkedin account and click edit on the right side of the screen at the bottom you'll see the option to "Designate Administrators." 

It is a good idea to designate an alternate administrator so that someone other than you can make the necessary updates. 

Enjoy your page! 


 
 

Sunday, April 6, 2014

Google+ Pages and the Google PIN issue

GOOGLE PLUS: 
Everyone wants to ensure that their information is accurate on google right? Of course! As a business owner, nothing is worse if someone would like to come to your business, or buy a product, or make a reservation, and they can't seem to find you. It can make your business look unreliable and in today's world, it seems that you don't "care" or put enough effort in if you can't simply ensure your address and phone number are correct online. 

What is the first step? Well, according to Google's advice on address/information accuracy, you'll need to create a Google ID. 
1) Set up an email address via Google 
2) Create a local Google + page with your business's information / address / website / contact information / keywords and description / hours of operation 
*Make sure you enter your business address exactly how is appears offline and online (like on your website) 
3) Once you have created your Google + page, Google will want you to verify the address so that the listing is correct. This will also be necessary if a page already exists or information is already listed about your business and you need to update it. 
*If you do not verify your information, it will not appear correctly on Google Maps
4) You'll need to click "submit" in order to confirm your information and complete the update. 
5) Designate a Google + manager for your page. 

How do I verify my business?
Only the Google+ manager can request verification for a business page. To add a manager simply click on "Add Manager" on your Google + page. Enter the email address of the manager and have them check their email to verify the manager status. 

Once the manager is able to edit the page, have the manager sign in to the Google + page. You'll have choices to make updates on the dashboard of the page. Once you make your edits, you'll need to verify. You can verify via telephone or via post card.
If you verify via telephone, be ready to receive a phone call quite quickly -- within minutes. The automated Google system will read a PIN to you and you'll need to enter that PIN on the verification page when signed in to your Google+ account. 
If you choose to verify via post card, you'll need to wait until the post card arrives and then enter the PIN in to the Google+ page. 

Do not panic if it takes a few days to see the changes reflect on Google+ this is completely normal. 

Good luck on your Google + page! Here are some helpful links:
Verify Google + page: https://support.google.com/plus/answer/1713911?rd=2 
Setting up a Google + page: https://support.google.com/plus/answer/1710691?hl=en&ref_topic=3293696 
Add or remove manager: https://support.google.com/plus/answer/2380626?hl=en